National Guard Bureau has issued SMOM07-171 on August 15 with a special Recruiter Incentive Program Kicker. This program offers an additional RIP to RRNCOs qualifed to receive RIP of $1,000 to $5,000 for 4 to 10 enlistments during the period 1 August to 30 September. Very often RRNCOs fail to realize the success they could have had due to failure to prepare a plan for “how to do it”. The below is a sample plan that the RRNCO can use, modify or add to. The important thing is that this is a plan! Copy it and put it to work by you getting to work. This incentive is too great for the qualified RRNCO to pass up!
Operation “Get My Money”
Situation: The Army National Guard Recruiting and Retention Force is decisively engaged in the mission of recruiting outstanding young people to be part of the defense of this great nation and to provide assistance to our state and our neighbors during natural disasters. It is so imperative that the ARNG attain and maintain the end strength of the force expected by the American public that from time to time NGB will offer incentives to heighten RRNCO performance and to reward RRNCO performance. Strength Maintenance Operations Message (SMOM) 07-171 does that by offering the Recruiter Incentive Program Kicker. This message offers graduated incentive payments for excellence by providing a monetary reward to RIP qualified RRNCOs during the period of 1 August through 30 September, 2007 of:
· $1,000 for 4 enlistments
· $2,000 for 6 enlistments
· $3,000 for 8 enlistments
· $5,000 for 10 enlistments
I am RIP qualified, eligible according to SMOM 07-171 and will participate in this incentive program.
Mission: During the period 1 Aug-30 Sep I will take aggressive and specific actions to achieve 10 qualified enlistments.
Execution:
Intent: Develop and Execute critical tasks to achieve 10 enlistments in qualifying period
Key Tasks:
· Inform family to get support for increased work effort
· Develop Time and Activity Management Plan
· Set Daily and Weekly Activity Performance Objectives and Standards for Prospecting, Appointments and MEPS Processors
· Develop and Execute Intensive Prospecting Plan
· Coordinate additional or needed resources from NCOIC
End State: End incentive period with 10 enlistments to qualify for RRNCO Incentive Program, Level 4, to receive $5,000 award to pay bills, take family on well deserved vacation, buy Christmas for my family, save money for retirement, provide support for my mom, brother, sister, etc.
a. Concept of the Operation:
a. Meet with family, explain the RIP Kicker program, present and explain my plan telling them the time and activities that will be necessary to achieve the level 4 award and what support that I will need from them during this period.
b. Time and Activity Management Plan:
Monday-Friday: Priority of Activities
a. 0530-0700 Prospecting:
b. 0700-0900 Appointments/Packet Preparation/Admin
c. 0900-1200 Appointments/Prospecting
d. 1100-1230 Lunchroom Displays/Lunch/Prospecting
e. 1230-1700 Appointments/Prospecting/Processing
f. 1700-1730 Dinner/Prospecting
g. 1730-2030 Appointments/ Prospecting/Processing
Saturday: Priority of Activities
a. 0800-UTC Appointments/Prospecting/Processingc.
Activity Performance Standards:
a. 10 Qualified Contacts per Day
b. 2 Appointments per day
c. 2 MEPS Processors per week
d. 10 mailouts per day
e. 10 phone calls with prospects per day
f. One school visit each day (School in Session) and one presentation per week
g. Daily visit to Unemployment Office, GED Training Center, Colleged.
Prospecting Plan:
1. Priority of Market:
a. High School Senior (When School is in Session)
b. June Graduates
c. GED grads and pending grads
d. Underemployed
e. Prior Service
2. High School Seniors:
1. Engage GRAs: Meet with RAs on Monday of each week and assign lead mission-5 qualified leads weekly-Report on Friday
2. Conduct 5 face to face meetings at School and 5 phone to phone meetings per day
3. Contact High School Points of Contact daily
4. Leave cards, brochures and flyers at all primary gathering places for Seniors at high school
5. Conduct 3 Lunchroom Displays per week at three priority schools
3. June Graduates
1. Contact June Grads by telephone using ASVAB list, last year’s directory or school list
2. Engage GRAs: Meet with RAs on Monday of each week and assign lead mission-5 qualified leads weekly-Report on Friday
3. Survey workers at fast food restaurants, auto and tire shops, convenience stores, etc. to find June grads working at low paying jobs
4. Go to unemployment office looking for June Grads, leave brochures, cards and flyers
5. Set up Table Top Display in Student Center of College or Junior College once each week.
4. GED Grads:
1. Go to GED Training Center to leave cards, brochures and flyers
2. Set up Table Top Display at GED Training Center once each week
3. Leave cards, brochures and flyers at GED testing centers
4. Contact GED Training Center POC for referrals
5. Engage GRAs: Meet with RAs on Monday of each week and assign lead mission-5 qualified leads weekly-Report on Friday
5. Underemployed:
1. Go to Unemployment office each morning prior to 0830 to leave cards, brochures and flyers
2 Contact POCs for possible referrals (Leave RPIs with POCs)
3. Engage GRAs: Meet with RAs on Monday of each week and assign lead mission-5 qualified leads weekly-Report on Friday
4. Survey fast food restaurants, restaurants, large shopping facilities (Wal- Mart, Home Depot, Lowe’s, etc), auto and tire shops, etc. for low-paid wage earners
5. Leave cards, brochures and flyers at convenience stores, pawn shops, sporting goods stores, large shopping facilities, all government offices (health offices, WIC offices, Courthouses, Law Enforcement Centers, etc.)
6. Prior Service:
1. Engage GRAs: Meet with RAs on Monday of each week and assign lead mission-5 qualified leads weekly-Report on Friday
2. Contact Unit Readiness NCO for names, addresses and telephone numbers of all unit members discharged in last year.
3. Leave cards, brochures and flyers at Unemployment office, sporting goods stores, convenience stores, auto and tire shops, etc.
4. Contact Unemployment Office Veteran’s Representative for list of all active files of Veterans looking for jobs5. Work IRR list and unit member referrals (call unit member and ask for referrals)
b. Coordinating Instructions:
a. Priority of Efforts to be prospects that will not require major or significant work to process.
b. Check ARISS daily for new leads and contact them immediately/within 24 hours.
c. Prepare Road Map For Success Presentation for each prospect.
d. Conduct Presentations to High School Seniors/Juniors and any student/child that is currently living at home with parents with parents present
e. Ensure that all brochures, flyers, etc. have my name and telephone number
f. Change telephone-answering message to be friendlier and less military
g. Conduct all prospecting, except for schools (soft sell) in Class B uniform (Take uniforms to cleaners ASAP).
4. Admin and Logistics:
a. Coordinate request for ADSW support with NCOIC
b. Coordinate additional advertising with NCOIC
c. Request additional specific RPI support requirements for each priority market from NCOIC
d. Coordinate refreshments for GRAs for each Monday meeting.
e. Acquire prizes for GRAs, POCs and Unit Members with most leads each week.
5. Command and Signal: NA
OFFICIAL Will Gettum
SFC, ARNG
Good luck to all and remember not only is the National Guard Bureau counting on you but so are the people of this great nation and your communities.
Bill Malone
