By Karen Hix, M.Ed. - Education Support
Not long ago, SGM Malone and I had a 15-minute visit with a Government teacher at a local high school. The SGM was in ACUs and I was in professional civilian dress as the civilian contractor. SGM Malone repeatedly mentioned the National Guard in this conversation – “represent the National Guard” – “oversee the National Guard recruiters” – been in the National Guard” – ABOUT 5 TIMES IN 15 MINUTES. When we ended the conversation, the Government teacher said, “You Army recruiters are great; you are always welcome to talk to my classes.” ARMY? Was she even listening? Probably so; however, your uniforms have a “US ARMY” label, and (trust me on this) very few people even know what rank you are, what the badges, ribbons, patches, and other ‘paraphernalia’ is on your uniform. They see camouflage, your name, and US ARMY. That’s all they recognize – and all they respond to – no offense, but that’s reality.
To set yourself apart from the other service branches, when appropriate, and if your command allows it, I suggest you wear Civilian Dress (soft sell) uniform for classroom presentations; a collared shirt with National Guard logo, dress slacks (or a skirt for women), and business casual shoes, at a minimum. You are a member of the community and a guest speaker in the classroom. If you are talking to students about going to college, setting goals, or other civilian topics, wear your Civilian Dress. Of course, whenever you present or represent military careers and what the National Guard is, then wear ACUs or Class Bs. For instance, for most tabletop displays, you represent the Guard and a career in the Guard – wear military uniform.
While we are on the subject of dress codes for schools – dress professionally, as a role model for students, and to gain the respect of school personnel. Even if you are only a couple of years older than the students are; you have a maturity level that exceeds theirs, you stand for values, and you want to inspire them to become better citizens. Wearing the same styles as the students does not get you that respect. Students, personnel, administration, and parents EXPECT you to be a step up from the students – you’ve earned it. Wearing blue jeans, baggy shorts, huge t-shirts and tennis shoes (for guys), or tiny t-shirts bearing midriff and shorts with flip-flop sandals (for girls), showing off tattoos and piercings, or wearing other teen fad styles – does not give school authorities, parents, or students the idea that you are serious about your presentation or your message. You ARE the Guard.
Does wearing Civilian Dress Uniform mean that you are not proud to wear the ACU or Class B uniform? No! However, in this competitive recruiting world, you have to set yourself apart from the other service branches. National Guard has many unique features and benefits that the other service branches do not offer; Civilian Dress Uniform sets you apart – and lets others know you are with the National Guard.
Now, retired SGM Malone believes that a Recruiter should be in uniform all the time, preferably Class Bs. I agree with that most of the time; but he also thinks that if you are in civilian clothing that you are trying to “sneak up” on them or you are not proud to be a soldier. He mentions all the time that he has never seen a Marine Recruiter other than in uniform. Obviously, he and I have agreed to disagree; but what do you think? Let us know with your comments.
August 13, 2007 at UTC2508UTC p20075831UTC13:
I agree with you Karen. The same thing has happened to me countless times. I just don’t understand why the Guard requires us to be in our “Battle/Utility” uniform most all the time. As recruiters we work in an administrative inviornment 90 percent of the time. Why shouldn’t we be wearing the class B’s or even the A. As far as I know we do have the option to wear civilian attire in the YCSP’s (which I do). Your are right in that most people do not know the difference in Army or Air Guard. Heck most people do not even know that the Army has aviation assets. When I speak to them about being a pilot or helicopter mechanic they think I’m talking about the Air Natl Grd. I gues it’s because they are on the same air field. It has been frustrating times past but I don’t let it bother me now.
August 13, 2007 at UTC2508UTC p20074131UTC13:
Thanks for the vote of support, Chuck! Pilots wear flight gear; cooks wear kitchen gear; infantry wears combat gear; and recruiters wear ‘gear’ to appeal to their audience. Have a great recruiting day!
August 17, 2007 at UTC0308UTC p20073731UTC17:
Good read. The National Guard lives in the civilian world not the military world.
But the power of the uniform is SOOOO much stronger than civilian attire.
The appeal of walking around looking like a civilian but IN the military…getting benefits, trng, pay, etc., but you DON’t have to wear the uniform everyday??? That’s a great concept!!! That’s what the National Guard is all about…that’s WHY i joined the Guard originally. Now that I’m a recruiter…I find out that people think I’m off work if I’m in a team builder, or soft sale dress. This can work for me. They don’t look at me as trying to RECRUIT them, because I’m not in the uniform. But I am always trying to recruite people 24/7…SO!!! That’s why they call it SOFT SALE. It works!!!
Everyone should do it. The more you do it, the more students and people will be comfortable with it. And like I read earlier, THIS SETS YOU APART FROM THE ARMY AND ARMY RESERVE.
August 29, 2007 at UTC2408UTC p20075931UTC29:
I agree that during some events “Soft sell uniform” is preferrable provided that the RRNCO is well groomed and looks sharp. The “soft sell” allows time to develop a rapport without the overwhelming influence (both good and bad) of the uniform. However it is my belief that although we are an “Army at war” that as community representatives of our service we should always present ourselves with the highest level of professionalism. Therefore I believe that the Class B uniform should be the daily uniform of the RRNCO as do our sister services. The ACU uniform and the split leather boots do not present the sharp appearance of the old BDUs.
Strength and Honor
August 31, 2007 at UTC0608UTC p20072631UTC31:
When I do a classroom presentation I like to have another recruiter with me, and one of us will be in softsell and the other will be in ACU’s. It works out great for us because we are representing the Guard and with one of us in softsell we wont be confused from the other two branches of the Army. Great Website.
September 5, 2007 at UTC3809UTC p20071130UTC05:
I have read all the comments and see value in all of those submitted thus far. I have been in the Guard for 18 and a half years, with 11 of those in and around the recruiting arena in some fashion (no pun intended). I was around in the days when the only uniform that a recruiter wore was the Class “B”. I wore mine proudly. When we began to see the value in differentiation, wearing the BDU’s, I wore mine proudly. Furthering that ideology in the late 90’s, I bought on quickly to the soft sell dress. I found that it was much more relatable to school and community leaders. I also found that because of the recruiting TACTICS of other service recruiters, students were more willing to approach me. They didn’t see the uniform as intimidating. I asked a student why they always ran during lunch, when they saw a uniform walking the halls. The answer I got has stuck with me for years. I was told that other service recruiters badger the students while they are trying to simply eat lunch. The soft sell, in no way, makes me feel less of a soldier. However, the civilian world doesn’t understand soldier. When I wear my soft sell, people still know I am a recruiter, even without telling them. People in the world are smarter than we sometimes give them credit. One time, off duty I made an exception to conduct an appointment on a Saturday morning. I put on a pair of shorts and a guard golf shirt, and went to the kids house. The mom was expecting a starched pristine recruiter in full uniform to come into her house and tell her to sign here. I didn’t take my computer, any forms, pamplets or anything that said join the Guard. I simply walked in sat down relaxed and said let’s talk. Soon the whole family was sitting around and joining the conversation. I signed the kid the next week. My demeanor completely put a mom in tears at ease, and she truly appreciated it, and allowed me to enlist her son. But never forget to always be the utmost professional. Remember you ARE the Guard 24/7.
September 9, 2007 at UTC0909UTC p20071130UTC09:
Thanks to all who have provided great responses! As a Guard member, you ARE unique from the other service branches – and that is one of your recruiting strengths. Your comments are definitely helping your fellow RRNCOs (both experienced and new)! Our goal with blog posts was to share information and insight. Have a great recruiting day! KH